For a long time, making video was considered to be a complex and difficult task that only professionals could do. But these days, with the advent of smartphones and simple video editing software, anyone can make a video. In this post, we’ll explore the basics of how to make video, from setting up your equipment to editing your footage. So whether you want to start making videos for your blog, or you just want to document your life, read on for tips on how to get started!
Making a video: plan ahead
If you're looking to create professional-looking videos, it's best not to go off the cuff. Instead, take the time to plan out what you want to say and how you want to say it. This will not only help you stay on track when shooting, but can also make it easier to get help from outsiders - whether that's investors or just knowledgeable friends. Even if you don't have a final product in mind, start by planning out your video's subject and structure. This will give you a roadmap to follow and make sure your video is on point.
Making a video: assemble your equipment
You don't need expensive or specialized equipment to make videos. In fact, you likely already have everything you need to get started. Your cellphone has a camera that can record video, and most likely has a good enough quality for your needs. You'll also need a tripod to keep your camera stable, especially for longer recordings. If you're not using natural light, you'll need artificial lighting. This can be anything from a desk lamp to a set of professional studio lights.
Making a video: record and rerecord
Once you're all set up and ready to go, it's time to hit record. This is where the real work begins. It's important to stick to your script and be warm, confident and friendly. Remember, people are more likely to buy from someone they feel like they know, so put your best foot forward. Follow the plan you made in advance and make sure you have everything you need before you start recording. That means having your product visible and within reach, as well as having a timer or clock nearby so you can keep track of the time. It's also helpful to have a friend or colleague there to help out - especially if you're shooting outside of a studio setting. lastly, make sure you watch yourself back once the video is finished. This is the best way to identify areas in which you need to improve for next time. Avoid unnecessary camera motion, and be sure to get everything you need in the shot.
Making a video: edit and publish
There’s more to video editing than chopping up your raw footage and reassembling it, although that’s basically what you’ll be doing. To make a video that looks great and is easy to share, you need to put in a bit of extra work. It’s worth learning your application of choice thoroughly, reading the reference manual and watching how-to videos too - these are complex programs that repay the investment you make in them. Once you have a flawless finished product, you can upload it to YouTube or any other video-sharing site, or even burn it onto a DVD for family and friends.
Making video doesn't have to be hard, but it does take some effort. If you're willing to put in the time and plan ahead, you can make great videos that your audience will love.
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